Inspiring financial health and well-being through clarity, purpose, and empowerment

Inspiring financial health and
well-being through clarity, purpose, and empowerment

Our Story

Our Story

People often ask, “What’s a Blue Zone and what does it have to do with financial advice?” The idea for Blue Zone Wealth Advisors came to Founder Judith Lu while on a trip to the rainforest in Costa Rica.

Coined by National Geographic, Blue Zones are unique communities around the world with more centenarians (a person who has reached the age of 100 years old) than anywhere else on the planet. People living in Blue Zones not only live longer, healthier lives, but also live free of stress and disease. This well-being and longevity is not necessarily due to inherited DNA or a specific diet. Rather, it is the result of intentional lifestyle choices made and shared by these communities. This concept of making intentional lifestyle choices, resulting in happiness, fulfillment, and longevity, is the premise of Blue Zone Wealth Advisors. Our purpose is to translate these principles into the longevity and well-being of your family’s financial life.

Our Principles

We built our firm to embody these principles.

Perspective &  Purpose

Investing is different for each person. Having a sense of purpose about wealth and what is most important to you provides for clarity and longevity. We believe when your investment portfolio has a sense of purpose, whether it’s to meet a specific financial goal, create positive impact through investing, or provide a legacy for your loved ones, it results in alignment with your personal values and a genuine feeling of well-being.


You have worked hard to build your wealth. Our job is to help you preserve it, grow it, and make sure it lasts. One of the keys to sustainable financial health is detailed cash flow planning in concert with your asset allocation and investment strategy. We use multi-generational estate planning to ensure the longevity of your legacy. We believe the best way to predict the future is to create it.


We make intentional decisions about the food we eat and the lifestyles we adopt. What if you were to approach your financial life with a similar healthy mindset? There’s no rule that says you have to think about your finances in a disjointed way from the rest of your life. We bring simplicity and transparency to your financial life to help you make intentional decisions that result in a true sense of ease and well-being.


We all need connection. The most basic and powerful way we connect with one another is to listen. We have built a team around you that works closely in concert with your other advisors (accountant, bookkeeper, attorney, insurance agent). Your Blue Zone client portal keeps all aspects of your financial life connected and at your fingertips.

Our Services

Blue Zone Wealth Advisors combines the intelligence of various financial disciplines under one roof to offer family office services to our clients. For sustainable growth, any great enterprise requires awareness about who they are and what they value, a team with connectivity and integrity and a plan for execution. We believe your financial life should be managed the same way.

Financial Planning

An enterprise starts with a vision. A successful enterprise employs a plan for achieving that vision. In order to bring that vision to life, it requires a relationship with uncertainty. To manage that uncertainty, we chart out potential outcomes by simplifying the complexities of the tax and financial system, identifying risks and opportunities, and instituting an action plan for the different possible scenarios. This financial plan acts as a blue print for your financial life and should be revisited frequently.

Tax Planning

In today’s world, how much you make is not as important as how much you get to keep. Taxes are often a family’s largest expense. Over time, effectively managing tax exposure is what drives long term value creation. With proper planning and a proactive approach, the uncertainty around taxes can be managed and as a result your financial plan becomes that much more certain. We make it a priority to have a collaborative working relationship with your accountant or tax team to accomplish this.

Financial Statement Construction & Analysis

Sound decisions require confidence and confidence requires awareness. Our goal is to provide awareness through proactive financial statement construction and analysis by arming our clients with what they need to know, before they need to know it. This allows for effective planning and strategic decision-making. Without a cleanly constructed set of financial statements, you're basically flying in the dark. Using a blend of accountancy and data science, we build and maintain customized financial dashboards that aggregate all of our client’s financial data so we can identify the most pertinent metrics and track our progress against your goals.

Investment Strategy & Oversight

Our open architecture investment platform allows us to develop and manage an investment strategy specifically tailored to your personal goals. We look for the best opportunities in both the public and private markets and use a combination of individual company securities and low-cost ETFs to find the best risk adjusted opportunities for your portfolio. Our unique structure allows us to manage assets on a traditional discretionary basis, or we can take a 'manage the managers' style approach by aggregating information across custodians to act as a holistic investment consultant. We use a diverse and robust alternative investment platform that is constantly evolving to take advantage of supply demand imbalances and/or secular growth stories that are better exploited in the private markets by partnering with the very best Private Equity and Venture Capital partners in their space.

Multi-Generational & Impact Planning

At the end of the day, we believe Multi-Generational Planning and Impact Investing is what gives many of our clients’ financial lives a sense of purpose. Blue Zone is dedicated to helping you explore, identify, and implement ways to transfer knowledge, educate the next generation and plan for the future. We believe our role as your family office is to build a framework for your family to manage, grow and transfer your wealth over time, in a sustainable way that is significant, impactful and leaves a legacy for generations to come.

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